WRIST WATCH AND BULLS

Anyone can buy a watch at Wal-Mart. They have the economy of scale and efficiency of mass to provide a good variety of similar, or same watches at very competitive prices.

If you are not concerned that thousands of people may have the same watch as you, or if price is the most important factor in your purchase Wal-Mart probably has what you need.

However if you want something a little different or you want to buy a top quality watch and don’t mind paying a premium to get it you can buy a Rolex, or a Tag Heuer.

Holsteins are not much different. You can buy Bull A, B, or C or you could buy Snowman.

If you bought Snowman chances are you paid a huge premium to not use bull A, B, or C but hopefully because his semen was in short supply your offspring and embryos have added value.

Rarity or scarcity creates value, which is the exact opposite of mass.

It doesn’t matter if it’s a watch, a car, a painting, or semen.

Wal-Mart doesn’t sell “ART” because Wal-Mart is designed to sell prints.

Race horse or Bucking bull breeders wouldn’t dream of mass distribution and the male side of their pedigrees is seriously valuable, because every top horse or bucking bull is treated like a Snowman.

For breeders heavily invested in genetics and are looking for alternatives to the status quo of mass distribution, there are new opportunities coming. We are entering very exciting and interesting times.

There can be no negative in that.